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Schiaparelli goes back to archives for futuristic inspiration
The Guardian
|July 08, 2025
Schiaparelli is a 98-year-old fashion brand that has unexpectedly become synonymous with viral internet moments.
Schiaparelli is a 98-year-old fashion brand that has unexpectedly become synonymous with viral internet moments. There was Kylie Jenner's hyper-realistic lion head dress, Bella Hadid in a gold necklace resembling a pair of lungs and even a robot baby made of electrical wires and crystals.
Yesterday, as it opened couture fashion week in Paris, there was speculation that the instigator of its most recent viral moment - Lauren Sanchez - might be in attendance.
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