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Revive Sure Start brand to win back Reform voters, Labour told
The Guardian
|August 01, 2025
The government should massively expand family centres under the Sure Start brand to help win back Reform voters in former Labour heartlands, a commission backed by Labour politicians has said.
The Labour peer and former cabinet minister Hilary Armstrong is among those pressing for a fuller re-introduction of family centres under the Sure Start label, saying it would help to rebuild trust in neighbourhoods damaged by austerity. Armstrong is chair of the Independent Commission on Neighbourhoods (Icon), which said its polling showed that 62% of people recognised the Sure Start brand and 76% would like to see it revived.
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