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'Ideal' running time for a film is just 92 minutes, poll claims
The Guardian
|April 30, 2024
A market research poll claims to have established that 92 minutes is the "ideal" movie length for US audiences. According to Talker Research (formerly OnePoll US), an online survey conducted in April with 2,000 Americans concluded that respondents opted for 92 minutes as their preferred running time.
A total of 15% said that films over two hours were acceptable, while only 2% were happy with movies longer than two and a half hours.
On the face of it this claim conflicts with commercial realities, with nine out of the 10 highest-grossing films clocking in at more than two hours, with three (Avengers: Endgame, Avatar: The Way of Water, and Titanic) lasting more than three. Only the 2019 remake of The Lion King, in ninth place, misses the two-hour mark, at 118 minutes.
Diese Geschichte stammt aus der April 30, 2024-Ausgabe von The Guardian.
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