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Hollywood power broker buys owner of Secret Cinema
The Guardian
|October 21, 2025
The parent company behind Secret Cinema, the London-based immersive film and TV business, has been bought by the Hollywood power broker Ari Emanuel.
TodayTix, which is changing hands for an undisclosed sum, is the latest acquisition by Emanuel's global events company, Mari, which bought the Frieze art fair and publishing group for $200m (£148m) in May.
Mari is backed by Apollo Global Management and RedBird Capital Partners, which has invested in Liverpool FC and AC Milan and is trying to buy the Telegraph newspaper group.
Emanuel runs the company behind World Wrestling Entertainment and the Ultimate Fighting Championship. Today Tix will now join the fold, after being bought from Great Hill Partners, a private equity company which took a controlling stake in 2019.
Diese Geschichte stammt aus der October 21, 2025-Ausgabe von The Guardian.
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