Don't have a cow: shoppers opt for pork after beef price climbs

Pork is the “new beef”, with Britons increasingly making the money-saving meat swap whether it is spaghetti bolognese on the menu or a weekend splurge on T-bone steak - according to a new report.

- Zoe Wood

With the latest official figures showing beef price inflation running at 27%, customers are looking to buy pork cuts that shoppers would typically associate with beef. That list runs to “free range” fillets and short ribs as well as T-bone and rib-eye steaks, says Waitrose in its annual food and drink report.

Recipe searches for lasagne (with pork mince) have doubled on its website while searches for “pulled pork nachos” are up 45%. Its sales of pork mince are up 16% on last year as home cooks adapt favourite recipes.