'Defying tradition': poly-friendly dating app doubles revenue

A dating app aimed at alternative relationships nearly doubled its revenues last year as non-monogamous, queer and kinky people helped the UK business expand around the world.

- Rob Davies

Feeld, founded by a pair of entrepreneurs in an open relationship, has said it is "on a mission to elevate the human experience of sexuality and relationships" from its office on an industrial estate in Carlisle, Cumbria.

Growth in the app's popularity, amid surging interest in relationship dynamics such as polyamory, meant that last year was the first for which Feeld was large enough to file full accounts at Companies House.

The company's profits increased from £2.4m to £5.5m in the year to the end of 2023, on the back of revenues that soared from £20.7m to £39.5m.

The majority of that income is now derived from outside its UK base, with £33m of turnover coming from overseas. Feeld is available to download for free around the globe, including in the US and Australia, and charges users to access its full range of services.