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City sign new deal with Puma worth at least £1bn
The Guardian
|July 16, 2025
Manchester City have signed a new contract with Puma worth at least £1bn.
The £100m-a-year deal extends their agreement until at least 2035 and is a marked increase from the previous £65m-a-year deal with the German kit manufacturer that ran until 2029.
The contract is thought to be the first £1bn deal in English football and a record per year for a Premier League club. In July 2023 Manchester United sealed a 10-year contract with Adidas worth about £900m, and four months ago Liverpool agreed a multi-year deal with Adidas thought to be worth £60m a season.
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