Retailers join forces to fight hunger

FOUR UK supermarkets are launching a joint campaign to tackle hunger, following a challenge from the King.

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Tesco, Sainsbury's, Morrisons and Waitrose will take part in the Let’s Make A Meal Of It campaign, which encourages customers to donate to the FareShare charity either online or by rounding up their bills in store.

The campaign is a response to a challenge set by King Charles on his 75th birthday in 2023, when he called on the food industry to do more to close the gap between food waste and hunger. It begins today and will run for up to two weeks, with all proceeds going to the food redistribution charity FareShare, which works with 8,000 charities and community groups across the UK.