Sean 'Diddy' Combs: music pioneer, entrepreneur - and convicted felon

“Larger than life,” said witnesses over and over — his accusers included. And that he was, until it all came crashing down.

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The music and entertainment titan known for his legendary A-list “white parties” had multiple mansions, a private jet, a business empire and scores of accolades. Then in September 2024, he was arrested on sweeping charges including running a criminal ring that allowed him to commit harrowing sexual abuse.

And after a two-month long courtroom saga, a jury of 12 New Yorkers on Wednesday found him guilty of two prostitution-related counts — but acquitted him of more serious allegations of racketeering and sex trafficking.

The outcome was not what prosecutors had hoped for — a decisive conviction for grave crimes that could have kept him incarcerated for life. Nevertheless, even before the blockbuster proceedings began, Combs’ reputation was in tatters.

The 55-year-old still faces dozens of civil lawsuits in which he is accused of lurid abuse. And even his own team’s defense came back to haunt him: the federal judge denied Combs bail as he awaits sentencing, reading back his attorneys’ words in which they conceded again and again that he has a record of violence.

Rebrands upon rebrands -