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Profiling to provide more accurate tourism plans
The Freeman
|August 02, 2025
The Cebu Provincial Tourism Office has launched an initiative to gather detailed tourism profiles from all local government units (LGUs) in the province, aiming to strengthen destination promotion and develop more targeted, inclusive tourism strategies.
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According to provincial tourism officer Rowena Lu Montecillo, the program seeks to identify each town's tourism assets, gaps, and market potential, which can be beneficial in creating customized promotional and development plans that align with each locality's readiness and unique offerings.
"Cebu is really a tourist destination but let us accept that not all towns will be part of like anhaon jud," said Montecillo.
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