MSMEs triple sales through TikTok Shop

TikTok Philippines' online shopping platform helped local micro, small and medium enterprises (MSMEs) to triple their sales last year through various partnerships and collaborations, according to Tiktok Shop head of public policy Yves Gonzales.

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TikTok Philippines said MSMEs and creators in its platform capitalized on its various features such as live commerce, digital tools and capacity-building programs to expand their customer base and grow their businesses.

"TikTok Shop is more than a marketplace; it is a partner for Filipino entrepreneurs. By collaborating with government stakeholders and providing education, technology, and creative opportunities, we help local businesses thrive in the dynamic digital landscape," Gonzalez said.

"Our work ensures that sellers can grow responsibly, reach wider audiences and strengthen the communities they serve, creating long-term socioeconomic impact for the Philippines," Gonzalez added.

One of the notable businesses and content creators that benefited from TikTok Shop's features is Lauren Young, a former television actress turned beauty content creator, according to TikTok.