In Tanishq, craft finds soul

How Tanishq is turning India's jewellery heritage into a modern design movement

- Sumita Bagchi

Few brands mirror a country's emotions quite like Tanishq.

As India’s leading jeweller and the jewellery arm of Titan Company Limited, it has spent three decades crafting not just collections but narratives, reflecting the country’s evolving moods, from weddings and festivals to moments both personal and profound. From Ekatvam’s unity to Rivaah’s rituals, its campaigns have celebrated womanhood, inclusivity, and unity with rare authenticity, reflecting the dreams and diversity of modern India. With an instinctive pulse on what India feels, as much as what it desires, Tanishq understands that jewellery in India is more than adornment—it’s emotion, heritage, and self-expression. Revathi Kant, Chief Design Officer, Titan Company Limited, and Pelki Tshering, Chief Marketing Officer, Tanishq, share how the brand continues to balance scale with soul, design innovation with timeless artistry, and transform every collection into a chapter in India’s luxury narrative.

Fusing craft with imagination