Al Is Redefining Consumer Journeys

Al has taken the search from keyword matches to curated menus; and aggregators in fashion, travel and technology are taking notes.

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The "funnel" is collapsing into a conversation, empowering consumers.

As large language model (LLM) agents step between brands and buyers, the consumer journey is no longer a path you push people down; it’s an exchange you're invited into. In India, this exchange already resembles the following: you describe what you need in everyday language; an AI assistant narrows down options, weighs trade-offs, completes the purchase, and continues to assist after delivery. Assistants are becoming the new storefront, and your brand's shelf space is the assistant’s first recommendation.