The story of an eternal Beta husband and Start-up wife

Every brand, like every husband, begins imperfectly. You can complain or you can create. You can lament the flaws or you can nurture the potential

- SANJEEV KOTNALA

There are a few undeniable truths in life.

Gravity pulls you down, politicians let you down, and WiFi drops the moment you really need it. But above all, there's one universal fact every married woman will understand and agree on-husbands are beta versions.

No matter how many anniversaries are celebrated, the husband remains a work in progress-a prototype, perpetually in beta testing. And at the centre of this lifelong pilot project stands the wife, who is equal parts entrepreneur, strategist, therapist, and chief innovation officer.

She doesn't just marry a man; she invests in a prototype. Others may see the man as the final product (his mother certainly does), but she knows he's a half-baked idea waiting for improvement. She looks beyond the visible flaws and sees potentialthat magical word every investor, mentor, and optimist clings to.

And so begins her lifelong startup: Project Husband.

The business plan is fuzzy. The service protocols are ambiguous. The communication manual changes daily. Yet the mission remains unwavering-to upgrade, refine, and rebrand the man she married into the partner she envisioned.

She knows what every entrepreneur knows deep down-failure is not fatal. In fact, if there's anyone who truly understands that repeated failure might actually indicate a rising probability of success, it's the wife. She has the persistence of a Silicon Valley founder and the optimism of an FMCG marketer launching the 42nd version of a soap that still doesn't lather.