No bride or groom needed

Enter an escape fantasy world as fake weddings take centre stage

- Gita Hari

India's Gen Z and millennial crowds are now saying “I do” to a whole new kind of celebration.

Call it whimsical, imaginative, quirky or zany - but mock wedding seems to be having its moment, to the delight of Gen Z, urban millennials and NRIs. These are ticketed events in venues like restaurants, or hotel banquet halls where all come dressed up for a shaadi or sangeet and just have a good time. The paramount element here are the missing bride and groom and rituals.

Concept-creator

Internet reveals Ayaan Vaid of Jumma Ki Raat, an event company operating from Delhi, as the brain behind initiating the 'fake' or mock' wedding concept. Ayaan came up with the idea of hosting a Fake Sangeet. They curated the event and people went crazy. “It got mentioned in media and many event planners picked up the idea and now there are fake sangeet/weddings in several cities,” observes Vishwas.

Where and how