WAGH BAKRI’S NEW ‘ROCK & ROLL’ MENU: A FRESH ATTEMPT TO MODERNISE CHAI CULTURE

Wagh Bakri Tea Group has introduced a revamped ‘Rock & Roll’ food menu across its tea lounges, signallingaclear intent to appeal to younger, café-driven consumers while retaining the essence of traditional Indian tea culture.

- TDG NETWORK

All New Rock & Roll Menu at the Wagh Bakri Tea Lounge

The update blends familiar comfort foods with contemporary café influences, but its impact ultimately depends on how well the brand balancesnostalgia with novelty.

At the heart of the new menu is India’s evergreen pairing—chai and paratha. ‘The brand attempts to elevate this humble combination by offering variations like Aloo Pyaaz, Paneer, and the more modern Chilly Cheese Paratha. While these classics are reliable choices for most tea drinkers, the challenge liesin ensuring that the taste and freshness remain consis-

tentacross outlets, especially when mass production or quick-service formats are involved.