Podcasts, live events to drive India into global top five

India is on track to emerge as one of the top five global entertainment markets by 2030, while its podcast ecosystem is expected to grow multi-fold over the next three-to-five years, according to a report by Deloitte.

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The report highlighted that India’s entertainment sector is witnessing strong momentum, supported by rising consumer demand, digital adoption, and expanding revenue streams. Corporate sponsorships, which account for nearly 40 per cent of revenues, underline the sector's growing economic potential.

It stated, “India is heading for a global top five entertainment position by 2030... India’s podcast market will grow multifold over the next three-to-five years”.

The report mentioned that in 2024, the live events segment added nearly Rs 13 billion in incremental revenue, driven by strong demand and improved monetisation beyond brand sponsorships.

The report noted that premium ticketing, including VIP and luxury experiences, doubled year-on-year, reflecting increased audience spending and higher returns for promoters and investors.