India's auto sales see festive surge in Sept; Navratri records 34% growth

India’s automobile retail sector witnessed a remarkable turnaround in September 2025, driven by the twin impact of festive demand and the rollout of the landmark GST 2.0 reforms, the Federation of Automobile Dealers Associations (FADA) said on Tuesday.

- TDG NETWORK

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According to FADA Vice President Sai Giridhar, the first three weeks of September were subdued as customers deferred purchases in anticipation of the new GST regime. However, sentiment reversed dramatically in the final week when Navratri festivities coincided with the implementation of lower GST rates, igniting a strong consumer response across segments.

“September 2025 was an exceptionally unique month for India’s automobile retail industry. The first three weeks were largely muted, but the dynamics changed in the final week as festive cheer and GST 2.0 reforms revived sentiment. As a result, the month ended with an overall 5.22% YoY growth,” Giridhar said.