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Video podcast fans tend to be bigger consumers of podcasts
The Citizen
|November 29, 2024
Once an audio-only format, podcasts are undergoing a major transformation with the rise of video podcasts.
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According to a study conducted by Sounds Profitable in partnership with Signal Hill Insights, Americans who enjoy podcasts in video format tend to be bigger consumers of podcasting.
This trend is reshaping the media landscape and opening up new prospects for content creators.
While 14% of podcast consumers watch between 75% and 100% of their podcasts as video, 22% watch between 25% and 49%, and 17% consume between 50% and 74% of their podcasts in this format.
The study, carried out in June, surveying 5,071 Americans over the age of 18, shows a growing enthusiasm for this hybrid format.
Diese Geschichte stammt aus der November 29, 2024-Ausgabe von The Citizen.
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