Hot outfits for summer time

>>> Passion of Proudly SA brand founder reflects in range of pool, seaside classics.

- Hein Kaiser

It’s summer and that means bulking up your clobber with swimwear. And what better kind than proudly South African designed and manufactured garments.

By an all-women team at that. Surf Sense is a South African brand, born and sewn in St Francis Bay in the Eastern Cape.

Owner and designer Shelley Rankin is passionate about what she does, and it shows in her range of pool or seaside classics.

It’s all about sporty, active and healthy living. “This summer people are going for swimwear that fits well and lasts. They want pieces they can swim in, move in and trust year after year. That’s why I focus on a more classic cut.”

Full bum coverage is what many of her clients want “though we do a cheeky bum for anyone who likes that. But the cut stays the same from season to season, people know exactly what they are getting”, said Rankin.

She keeps her attention on how swimwear is used rather than what influencers and models wear on social media.