Smartphone Repairs Cost Indians INR 5K-10K

According to the July-August "India Smartphone Durability Consumer Study 2025" conducted by Counterpoint Research and OPPO India, durability has a deep impact on both consumer choices and emotions.

- TBG NETWORK

In the study comprising 4500+ respondents spanning across 26 cities in India, it was found that smartphone durability has become a concern for users, with 78% of users avoiding using their phones in rain, water, or extreme heat due to fear of damage, while 56% said they feel upset, 39% feel very anxious and panic, and only 5% don't care when their phone falls or cracks.

Another 35% confessed to constantly worrying about damaging their device, clearly indicating that smartphone durability is directly tied to peace of mind.

More concerning is the hidden cost of ownership. The survey revealed that 42% of users spent INR 2,001-5,000 on repairs, 21% spent INR 5,001-10,000, and 8% shelled out more than INR 10,001.

With smartphones being a daily necessity, these repair costs are putting added strain on household budgets.

Durability is NOT an optional anymore. The emotional toll of a broken phone goes beyond hardware. The study found:

* With more than 85% of respondents using their phones with wet or oily hands, during cooking, commuting, or in rain.