Sephora, Rare Beauty unite for 3rd year for World Mental Health Day

Today, Sephora and Rare Beauty by Selena Gomez announce the return of the “Make A Rare Impact” campaign in recognition of World Mental Health Day, to raise awareness and mobilize efforts in support of mental health.

- TBG NETWORK

This year’s campaign will see Sephora donate 100%" of new Rare Beauty fine fragrance sales to the Rare Impact Fund, from 10th to 12th October 2025. This will include Sephora sales in-store and online in 25marketsas well as at Sephora at Koht’s locations across the United States.Created in 2020 by Rare Beauty Founder and Creator Selena Gomez, the Rare Impact Fund’s mission is to mobilize $100 million for organizations expanding access to youth mental health services and education globally. Since its inception, the Rare Impact Fund has raised over $20 million and supports 30 organizations across five continents, expanding access tomental health services and education for