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SBI Life unveils Digital film honoring Indian Paralympic Athletes' resolve

The Business Guardian

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August 31, 2024

SBI Life Insurance, in its continued commitment to recognise the extraordinary spirit of Indian athletes, unveiled a new digital film as part of its support to the Indian contingent for Paralympic Games Paris 2024.

SBI Life unveils Digital film honoring Indian Paralympic Athletes' resolve

The digital film aims to bring to life the inspiring stories of 'IRAADE' the indomitable resolve of three exceptional athletes: Simran Sharma, para-athlete ---runner, Ashok Malik, para-athlete powerlifter and Mona Agarwal, paraathlete shooter.

-The digital film showcases the extraordinary athletes in action, each of whom has faced and overcome significant challenges by pushing boundaries in their pursuit of excellence. Simran Sharma, a visually impaired runner, clinched silver in the 100m and 200m events at the 2023 Hangzhou Para Asian Games; Ashok Malik, a wheelchair-bound powerlifter, claimed gold at the Asia-Oceanic Para Powerlifting Championship 2022; and Mona Agarwal, a wheelchair-bound shooter, secured gold at the WSPS Para Shooting World Cup 2024.

Click here to view the digital film: https:// youtu.be/tzOCC?si"TdYQM8hRy1wQOmc-

The digital film's narrative focuses on the perseverance of these athletes as they overcome challenges on their journey to success. The film subtly highlights the crucial role that the unwavering support from their families, coaches, and community plays in helping them reach their goals. These moments of determination and encouragement resonate with SBI Life's philosophy, 'Apne Liye, Apno Ke Liye', showcasing how the strength of loved ones empowers these paralympians to break through barriers and achieve their dreams.

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