As the Tata IPL 2024 approaches its finals with 17 matches remaining, cricket fever has soared to unprecedented levels, establishing new records both in the sport and in terms of viewership. According to data from the Broadcast Audience Research Council (BARC), Star Sports, the broadcasting channel for IPL 2024 under Disney Star, has attracted 510 million viewers during the first 51 matches. This figure represents a 5% increase compared to the previous high recorded in 2019 for the same number of matches.
Tata IPL 2024: Watch time of 356,000 million minutes
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