PVR, Inox Eye 120 Cricket World Cup, concerts amid movie disappointments
The Business Guardian|May 16, 2024
India's premier cinema operaIndia's premier cinema casing tor is considering showcasing pivotal matches during the International Cricket Council Men's T20 World Cup to attract audiences amid ongoing challenges faced by movies at the box office.

"Our primary goal is to maintain relevance as a platform," stated Nitin Sood, Chief Financial Officer of PVR Inox Ltd., in an interview. He indicated that the company intends to screen significant matches from the upcoming tournament, scheduled to commence next month.

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Diese Geschichte stammt aus der May 16, 2024-Ausgabe von The Business Guardian.

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