Deeksha Suri Discusses How Tier 2 and 3 Cities Are Redefining Hospitality in India

"As Tier 2 and 3 cities evolve into key hospitality centers, they're not only boosting local economies but also providing travelers with immersive cultural experiences that are distinct from the saturated metropolitan landscapes." - Deeksha Suri.

- TBG NETWORK NEW DELHI

For years, hospitality in India was synonymous with big cities and popular tourist destinations, leaving Tier 2 and 3 cities overlooked in the race for luxury and service excellence. These smaller cities were often dismissed as mere transit points or secondary markets, lacking the infrastructure and allure of metropolitan hubs.

However, the narrative is rapidly changing. Today, Tier 2 and 3 cities have emerged as thriving centers for hospitality, driven by rising disposable incomes, improved connectivity, and evolving traveler preferences.

Deeksha Suri, executive director of Lalit group discusses this transition, positioning Tier 2 and Tier 3 cities as future hospitality hot spots.

The Rise of Tier 2 and Tier 3 Cities in Indian Hospitality

The Indian hospitality industry is undergoing a significant transformation, with Tier 2 and Tier 3 cities emerging as key growth hubs. This shift is driven by several factors, including the economic expansion and rising affluence of India's middle class.