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CCPA Slaps Rs 3 Lakh Fine on VLCC
The Business Guardian
|August 24, 2025
The Central Consumer Protection Authority (CCPA) has imposed a Rs 3 lakh fine on VLCC Ltd for publishing misleading advertisements related to slimming treatments.
In a statement on Saturday, the Department of Consumer Affairs said the penalty has been imposed on VLCC "for publishing misleading advertisements regarding fat-loss and slimming treatments through the use of the US-FDA approved CoolSculpting procedure/machine."
The department said the VLCC matter came into notice through a complaint and monitoring of ads in the beauty sector.
"On examination, it was found that VLCC was making exaggerated claims of drastic weight loss and inch reduction within a single session, which went far beyond the actual approval granted to the CoolSculpting machine, thereby misleading consumers," the statement said.
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