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Big Mac's Big tech venture encounters some hiccups
The Business Guardian
|March 18, 2024
When McDonald's first opened for business in the 1940s, its workers stood at physical counters, its burgers and fries were listed on paper menus, and its customers paid cash to its human cashiers.
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Today technology so infuses every aspect of McDonald's business that it would only be a slight exaggeration to call it a tech company that happens to sell burgers.
McDonald's mobile app; its human-less, order-taking kiosks; its digitized menus that change based on trends, the weather and more; and even its generative AI - together, these enable McDonald's to eke out additional sales and efficiencies worth billions of dollars to the company, which has 40,000 locations in roughly 100 countries.
Yet that same tech can also bring McDonald's to its knees.
On Friday, system outages plagued McDonald's locations across some of its biggest global markets, including Japan, Australia and the
Diese Geschichte stammt aus der March 18, 2024-Ausgabe von The Business Guardian.
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