ATOMY INDIA EYES LEVERAGING "HALLYU WAVE" IN INDIA, CELEBRATES 4TH ANNIVERSARY

India has emerged as a prominent country in terms of the growth of the direct selling industry.

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According to the 2023 World Federation of Direct Selling Association (WFDSA) Report, total sales reached Rs 28,376 crore ($3.435 billion) in 2023 and the sector recorded an impressive 11.8% year-on-year increase. Indian direct selling industry witnessed a CAGR of 8.3% from 2020 to 2023. Global players in the sector eye the growing markets and plans to increase their market shares with new products in several product categories with a focus on wellness and personal care.

Atomy India, the Indian arm of the global direct selling giant Atomy, celebrated its 4th anniversary with grandeur at Bharat Mandapam, New Delhi, on November 23, 2024. The celebration brought together over 2,400 distributors and members from across the country, highlighting the company's remarkable journey in India and unveiling its ambitious plans for the future. The celebration was graced by Atomy's Chairman, Han-Gill Park, on his maiden visit to India, and featured the launch of two new products--one imported from South Korea and another developed locally under the GSGS (Global Sourcing, Global Sales) strategy and India's 'Make in India' initiative.