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ABB Highlights Commitment to Electrification and Automation with New Tagline: 'Engineered to Outrun'
The Business Guardian
|November 02, 2024
The new brand positioning centers around the word "Outrun" and its meaning consists of two parts: Keeping ABB's partners running consistently at high performance and at the same time helping them constantly run more productively and efficiently so they can outperform. "Leaner" stands for ABB's global leadership role in automation, improving the productivity and efficiency of every industry's critical day-to-day operations.
ABB introduces new brand positioning "We help industries outrun - leaner and cleaner," underpinning the next phase of the company's development as a leader in electrification and automation following its successful transformation period. It articulates what ABB wants to be known for in the minds of its customers.
Diese Geschichte stammt aus der November 02, 2024-Ausgabe von The Business Guardian.
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