SA women turn to social media for investment tips unaware of risks involved

Satrix Investment has marked the rise of social media as a source of financial advice as both an opportunity and a risk for women looking to grow their wealth.

- By Boitumelo Kgobotlo

René Basson, head of brand and marketing at Satrix, cited the Amundi Decoding Digital Investment 2025 report, which showed that 38% of global retail investors and 44% in South Africa rely on social media and influence for investment information.

Basson said more than half have even made investment decisions based entirely on influencer advice. While digital platforms have opened access to financial knowledge, he said, they have also exposed content that is not credible.

“Financial education is empowering more women to take control of their finances, but social media is also flooded with unqualified voices.