China-Africa expo critical for SA exporters

'Global markets are a battlefield because everyone wants in'

- By Mbalenhle Zuma

Entrepreneur and media personality Sbusiso Leope, the driving force behind Mo Faya, a proudly South African energy drink brand, is one of the 20 chosen SMEs delegates to the China-Africa Economic and Trade Expo, supported by a collaboration between Buffalo City and the South African International Export Agency.

This initiative highlights the power of international partnerships in propelling South African businesses onto the global stage.

Speaking to Sunday World this week, Leope said the opportunity to be part of this initiative emerged when local media entrepreneur Zandile Nzalo alerted him about the programme and its opportunities for black businesses in South Africa.

“We have always wanted the opportunity to export our products. Mo Faya has already penetrated markets in Ghana, the DRC, Tanzania, Kenya, Eswatini, Zimbabwe, Botswana, Lesotho, London and the US in drips and drabs. There is a trader in London who stocks up South African energy drinks for a certain community there, and not necessarily for the English community,” shared Leope.