Black Friday may boost retailers but burn a hole in your pocket

Don't let mad rush leave you in the red

- By Boitumelo Kgobotlo

Black Friday shoppers' excitement often leads to overspending rather than saving, says Rory Brachner, founder of Doshguide.

(Gallo Images)

Rory Brachner, founder of Dosh-guide, a subscription-based platform that connects people with financial planners, has warned that the smartest move this Black Friday isn't chasing discounts but ensuring every rand spent serves a real purpose.

Brachner warned against the Black Friday excitement, saying it could lead to overspending rather than savings.

This year's Black Friday will be on November 28, though other stores have already been having Black November sales.

As shoppers gear up for the annual rush of unmissable and unbeatable deals, Brachner says the thrill of discount shopping often masks a more expensive truth: that most people dig deeper into their pockets than they had planned to.