Journey from investment banking to content creation

IN AN era where digital content creation has become a significant career path, few stories resonate as deeply as that of Tee Pillay, a talented content creator and entrepreneur.

- ZAMANDOSI CELE

At just 28 years old, she has transitioned from the corporate world of investment banking to the vibrant and dynamic landscape of social media, where she connects with audiences through humour and relatable storytelling.

Pillay’s journey into content creation began in 2020, during the Covid-19 lockdown. While working in investment banking, she found herself yearning for a creative outlet. The uncertainty of the pandemic pushed her to explore her passion for performing arts, which had always been a part of her life.

“Making videos during such an uncertain time gave me purpose and helped me connect with others through humour and shared experiences,” she recalls.

The shift from the trading floor to creating lighthearted TikTok videos was monumental.

Her days were once filled with tracking market movements and analysing equities, but she soon found herself creating humorous content after work and on weekends. This contrast reignited her passion for performance and entertainment, leading her to take the leap into content creation full-time.

Unconventional paths

Coming from a family of medical professionals, Pillay’s decision to pursue a career in content creation was unconventional.

“One might expect that my brother and I would follow traditional career paths,” she explains.