From kitchen to content creator

IN THE vibrant coastal city of Durban, a culinary talent has emerged, captivating audiences with his unique blend of cooking and storytelling.

- ZAMANDOSI CELE

JOSH Jacobs, a culinary artist turned content creator from Durban who is redefining the way we experience food. | Instagram

Joshua Ronaldo Jacobs, known as ‘Josh Jacobs’ on social media, has transitioned from the bustling kitchens of professional restaurants to the dynamic world of food vlogging and digital content creation.

His journey is a testament to the power of passion, creativity, and authenticity in the culinary arts.

Jacobs’ love for food began in his childhood, growing up in Sydenham, where his parents worked long hours.

“From the time I was much younger, my parents would work hectic shifts, and there would be no one to cook dinner. I started experimenting in the kitchen, playing around with ingredients and cooking dinner for the family,” he recalls.

This early exposure to cooking ignited a passion that would shape his future.

After enrolling at the International Hotel School to study Culinary Arts, Jacobs eagerly volunteered at various events, gaining invaluable experience.