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Sunday People
|August 03, 2025
Fake shirts boom as clubs hike the price of replica gear to £85
MILLIONS of football fans are facing yet another hike in replica kit prices this season, with families taking a massive hit.
Top clubs like Liverpool, Arsenal and Manchester City are charging the most for their latest kit at £85.
Rivals Newcastle United, Aston Villa, Fulham and Man United have also slapped a fiver on last season's £80 price tag, the equivalent of 6%.
The inflation-busting rises are fuelling a black market in counterfeit shirts, with punters turning to fakes sold openly online.
PR firm Stadia Agency says fake versions of this season's adult shirts are an average £62 cheaper - over 80% - and kids' versions are £43 less.
One seller told buyers online: "Only £14. Don't pay Spurs £85!"
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