Gen up

Make-up artist and social media sensation Genevieve Turley shares her top tips and fills us in on her gorgeous new OK! Beauty Box

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If you like looking at beauty content on Instagram or TikTok, the chances are that you will have seen some of Genevieve Turley’s videos.

At a time when beauty can seem to mostly be perfectly edited images and unrealistic standards, professional makeup artist Gen’s posts are refreshingly hilarious and down-to-earth and they’ve drawn attention from A-listers such as Jennifer Aniston and the Kardashians.

Gen also worked on the ITV show Katie Piper’s Weekend Escape, helping to make over members of the public with inspiring stories to tell, and has just released her own limited-edition edit with OK! Beauty Box, containing 11 of her favourite products — and a huge saving to be had, too...

How did you start your makeup career?