'Down with the clown'

How Birmingham residents fought back against global fast food giant McDonald’s — and WON

- ALEXANDER BROCK News Reporter

IT WAS last November when Stirchley locals in Birmingham braved the cold and gathered in protest with one simple message: ‘Down with the clown’

McDonald's incurred the wrath of many residents in the trendy Birmingham area last year when it revealed proposals for a new restaurant and drive-through in the area.

‘The divisive plans, for a site off Hazelwell Lane, quickly became a huge talking point in the suburb, which has garnered a reputation for unique and independent businesses in recent years.

Amid fears over traffic, litter and Stirchley’s character, residents made a defiant stand and brandished signs reading ‘I’m hatin’ it’ and ‘St. Irchley will not bless McDonald's here’ during November's demonstration.

Months later and those concerned Brummies finally got their wish, with McDonald's confirming this week that it is ditching its controversial proposals.

“We have decided not to move forward with the Stirchley application,” a McDonald’s spokesperson said. “As with any site, there are many factors that mean we might not go ahead and after further operational analysis here, we have taken this decision.

“We look forward to exploring other opportunities to bring McDonald's to the area in the future.”

This was welcome news for many residents who fought back against the fast food giant's proposals by making their voices heard.