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FRINGE BENEFIT

Sunday Mail

|

April 12, 2026

Traitors helps Inverness become one of favourites for £200m title

- BY MARK HOWARTH

THE Traitors could help Inverness beat its rivals to be crowned UK City of Culture, according to bookies.

The Highlands bid for the money-spinning prize appears to have been given a huge boost by the award-winning BBC series.

Ardross Castle in Easter Ross is the venue for both the British and US versions of the global TV game-show phenomenon.

Now gambling firm McBookie has installed Inverness-Highland as 3-1 second favourite to win the Government competition - and land the estimated £200million economic boost that comes with it.

Spokesman Paul Petrie said: “If timing is everything, Inverness-Highland’s bid is blessed. Few things unite a nation like damn good telly. The Traitors is about the biggest annual TV event in popular culture right now.

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