Such is its popularity with Gen Z - people born between 1997 and 2012 it has become the fastest growing alcoholic drink around.
And its popularity is expected to soar even more this summer thanks to a host of major sporting events, taking two to three per cent of sales from beer.
Last year, sales were worth £3.06billion and that is predicted to jump £3.4billion to in 2024 an 11 per cent rise.
Diese Geschichte stammt aus der March 10, 2024-Ausgabe von Sunday Express.
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Diese Geschichte stammt aus der March 10, 2024-Ausgabe von Sunday Express.
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