Beauty firm boss in urgent charity appeal

PAIGE Louise Williams, the mastermind behind Stockport-based beauty and lifestyle brand P Louise, issued an urgent charitable appeal to support Cash for Kids at the beginning of December.

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She had observed their warehouse shelves were bare with no toys available - whilst they still had a substantial number of children to cater for, which left her deeply concerned.The 32-year-old had “been in tears” and recognised she had to take action, pledging that £1 from every full-price purchase on her website would go towards the cause. She also contributed some of her own merchandise, including the coveted Advent Calendars and pyjamas.

This means that countless more underprivileged children will be able to unwrap presents on Christmas morning and enjoy a wonderful day, instead of going without. However, this isn’t the first occasion Paige has contributed to Cash for Kids to support their Mission Christmas Appeal.

In 2023, Paige donated £20,000, in 2024, it was £40,000, and this year, she’s already raised £70,000. To mark the milestone, she went shopping with her team to guarantee there were sufficient toys available for the youngsters this year.

Paige said: “Supporting Cash for Kids has always been close to my heart. I grew up watching my mum struggle, but there was always something waiting for us on Christmas morning.