KEEP IT REAL WITH REAL ACTIV COCONUT WATER: REAL UNVEILS NEW CAMPAIGN WITH SIDHARTH MALHOTRA URGING CONSUMERS TO MAKE A HEALTHY SWITCH

Réal, India’s number 1packaged fruit juice & beverage brand from India’s leading Natural Health & Ayurveda Company Dabur India Ltd, announced the launch of its new campaign, "Keep It Real with Real Activ Coconut Water." This new campaign for Real Activ Coconut water, fronted by Bollywood heartthrob Sidharth Malhotra urges consumers to switch from their cold drink with 5 cubes of added sugar to Real Activ Coconut Water with no added sugar for refreshing & healthy hydration.

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The campaign features Sidharth Malhotra, known for his healthy lifestyle believing in the life philosophy of “Keeping it Real Always” makes him the perfect choice for this campaign The “Keep It Real with Real Activ Coconut water” campaign will be rolled out across digital platforms, TV, and other media channels, emphasizing the message that real change starts with real choices.