The voice of choice for shops, train stations and rappers

A VOICE artist who sang “Washing machines live longer with Calgon!” as a two-year-old at daycare now makes a living making announcements for a rapper, shops and the rail sector.

- MOLLY POWELL

Seb Sargent, a 21-year-old Cardiff University broadcast journalist graduate and voice artist, grew up mimicking TV adverts and recorded professional voiceovers from the age of 13.

At 18 he provided voiceovers for rapper Central Cee, and has also done voiceover work for the Department for Transport.

In 2020 he posted a video on Tik-Tok under the handle @sebsargent, blending examples of his own train announcement voiceover work with impressions of other well-known railway voices.

Since then, Seb has continued sharing his voiceovers and impressions on social media, racking up millions of views on videos, including one showing him performing live on a train after a train manager recognised him.

He also pretends to be the voice of a host of other announcements you might hear during your day.

Diagnosed as neurodivergent in childhood, Seb believes his ADHD has helped him become successful - he currently juggles voice work, studying for his master's degree and journalism diploma, song-writing and restaurant shifts.

Seb told PA Real Life: "My parents once got a call from my daycare centre when I was two and a half, just to let them know that I'd sat up in the middle of nap time and sang 'Washing machines live longer with Calgon!'