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Beyonce risking double jeopardy
Scottish Daily Express
|August 06, 2025
THE jury's out on whether Beyonce's latest Levi's ad will sell more jeans... She posed in rhinestone-strewn double denim and blonde curls for the photos and even has “Levi's jeans” spelt out on her teeth in diamonds. The megastar's love it or loathe it “Canadian tux” gets another outing in the linked video ad.
Beyonce, 43, shot the campaign to wind up her latest deal with the brand, which started in March last year when she recreated Brit Nick Kamen’s iconic 501 launderette ad from 1985.
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