Top 16 Youth-Owned Brands Awards return to Sandton

THE Top 16 Youth-Owned Brands Awards (YOBAs) is set to shine a spotlight on the transformative efforts of young South African entrepreneurs on June 21 in Sandton.

- ANITA NKONKI

Now in its fourth year, this prestigious event has steadily grown, recognising the impactful innovations and solutions that youth are creating to tackle the country's pressing social and economic challenges.

In an exclusive conversation with the Saturday Star, Pat Mahlangu, the founder of YOBAs and Lerato Agency shared the inspiration behind these awards, detailing how they stem from his dual passions: brand building and youth development.

Mahlangu has created a platform that not only highlights the achievements of young entrepreneurs but also strives to reshape the narrative surrounding youth in South Africa.