Heritage sites see 19% rise in footfall, drop in revenue

India's centrally protected ticketed monuments experienced an over 19 per cent surge in footfall in 2023-24 compared to the pre-pandemic levels but this did not translate into higher revenue from ticket sales, which dropped by 2.83 per cent, official data shows.

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An analysis of the Archaeological Survey of India (ASI) data, presented in the Rajya Sabha, covering 143 monuments shows a complex recovery picture for these key heritage sites, contextualised by broader national trends reported in the Ministry of Tourism's “India Tourism Data Compendium 2024.

The total footfall across these listed monuments increased by 19.35 per cent from approximately 4.60 crore in 2019-20 to 5.49 crore in 2023-24, the data showed.

However, despite the surge in the number of visitors, the combined revenue from ticket sales at these monuments saw a decline of 2.83 per cent during the five-year period, dropping from Rs 312.54 crore in 2019-20 to Rs 303.70 crore in 2023-24.

This suggests a shift in the visitor composition at these sites. A direct comparison of visitor data for centrally protected ticketed monuments between 2019-20 and 2023-24 reveals divergent trends.

While domestic tourist visits surged by 21.75 per cent, from 4.36 crore in 2019-20 to 5.31 crore in 2023-24, foreign tourist visits decreased by 16.03 per cent, from 27.56 lakh in 2019-20 to 23.15 lakh in 2023-24, according to the data.