Surge in tourist rush to Kashmir’s top destinations after fresh snowfall

After a difficult year for Kashmir's tourism industry following the April 22 terror attack in Pahalgam that left 26 people dead, popular tourist destinations in the Valley have witnessed a major revival on New Year's Eve, with hotels in Gulmarg and Sonmarg fully booked for the first time since the incident.

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Fresh snowfall on the eve of the New Year has led to a surge in tourist arrivals, bringing much-needed relief to an industry that suffered a severe setback in 2025.

Following the abrogation of Article 370 in 2019, Jammu and Kashmir had recorded a sharp rise in tourist footfall over the past few years. Even relatively unexplored areas and trekking routes across Kashmir saw a massive influx of visitors.