UP set to launch 'One District, One Product' 2.0

The aim of ODOP 2.0 is to ensure that the state's traditional products become a strong foundation for larger markets, increased exports, and sustainable livelihoods

- PRESS TRUST OF INDIA

Adityanath, in a high-level meeting here, said, “The ‘One District, One Product’ (ODOP) initiative, now a defining feature of ‘Brand Uttar Pradesh’, is set to advance to its next phase, ODOP 2.0, which will further boost local industries, self-employment, and exports”

He noted that in the context of evolving global markets, modern consumer expectations, technological progress, and new benchmarks for quality and packaging, ODOP must be expanded in a more comprehensive, commercial, and outcome-driven manner.

Together, ODOP and ODOC will propel Uttar Pradesh firmly on the path of “local to global”, the chief minister said.

“The aim of ODOP 2.0 is to ensure that the state's traditional products become a strong foundation for larger markets, increased exports, and sustainable livelihoods,” he added.

“ODOC reflects the cultural essence of Uttar Pradesh, where every region boasts a unique food tradition, some renowned for their ‘halwa’, others for their ‘dalmoth’,” Adityanath said in an official statement.