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As live events boom, India's hotels ride the experience economy
Orissa POST
|March 07, 2026
International music concerts and marquee sporting events are fast becoming a key growth driver for India's hotel industry, as younger consumers increasingly prioritise live experiences over big-ticket shopping, hotel executives said.
From pop star Dua Lipa to rapper Ye, global artists are adding India to their tour calendars, filling hotel rooms just as corporate travel demand from IT services providers shows signs of cooling amid tighter spending, according to at least three executives.
“We are now in the economy of experiences," Alan Watts, president of Hilton's Asia Pacific business, told Reuters.
‘The effect has been hard to miss in host cities.
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