AI appliances contribute 50% sales in H1 2025: Samsung

The adaptability of such new-age technologies is exorbitant among Indian consumers, who are looking at it as a practical solution for their requirements

- PRESS TRUST OF INDIA

Consumer Electronics major Samsung, which is increasing its play in the premium appliances segment, expects artificial intelligence-powered and internet-connected appliances to contribute 50 per cent of its total sales in the first half of 2025, a company official said.

The company expects a 'single-digit growth' overall in the refrigerator and washing segment in 2025. However, it estimates a double-digit growth in the premium segment.

Besides, the company is also increasing its retail presence and plans to add 150 more exclusive brand outlets pan India, taking the total number to 900 by the end of this year, Samsung India Vice President Digital Appliances Business Ghufran Alam said.

On the integration of artificial intelligence (AI) in appliances, Samsung said the adaptability of such new-age technologies is exorbitant among Indian consumers, who are looking at it as a practical solution for their requirements.